Lowe's knows what this season is all about.
It’s the season "of going all out," or so its recent commercial would suggest. While I have an immediate negative reaction to any claim that Christmas requires "going all out," I suspect that the marketers at Lowe's have succeded in diagnosing the American holiday zeitgeist. Within this short advertisement, Lowe's isn't so much selling, as much as they are describing. December is indeed a time of going all out.
Some would argue that Christmas in a secular society is about excess and consumption. I used to agree with this widespread critique. But Lowe's has helped me to rethink things. Today, I would argue that our current cultural understanding of Christmas isn't as a time of excess but as a time of fervor. We don't view December as a season of consumption and spending, as some would suggest, but a period of vigor. We don't attend 9 Christmas dinners and wrap 35 presents or sit through 5 school concerts because of a desire to consume. We do it because we are caught up in the new-found intensity of the yuletide.This isn't a season of consumption. It's a season of hustle. It's not a season of busyness, but a season of intensity. With steely and at times frosty determination, we shop, decorate, and sprint through our holiday preparations (all of which Lowe's can and does help with).
Holiday movies depict the raging reality of this time of year. Arnold Schwarzenagger's character in the Oscar-snubbed "Jingle All The Way"is not so much a caricature but a mirrior of the frantic volition that propels us through this season. The grown-up Ralphie of "A Christmas Story" describes the time leading up to Christmas as a "yearly bacchanalia of peace on earth and goodwill to men," in a quote that encapsulates the rowdiness of this final month of the calendar.
Is it any wonder, then, that we don't know what to with Advent? We so often mistake the Christian liturgical season of Advent for the 24 days that lead up to Christmas, missing out on the practices of waiting and anticipation leading up to Christ's arrival (note to self: verify whether my annual Advent beer calendar qualifies as a practice of waiting and anticipation). I want to be clear that our misunderstanding of Advent has little to do with "putting Christ back in Christmas." Secular holiday celebrations haven't pushed aside the church's season of Advent. Rather, we have willfully adopted a mindset of forceful festivity, one that’s completely incompatible with Advent's longings and liminality.
At its core, Advent isn't a countdown to Christmas. It's a month-long reminder that Christ has come into our world. It's a four week expression of the hope that Christ will come again. Advent, then, has something of a split identity - one of looking back but also ahead. That's why the readings in Advent lectionaries depict themes of anticipation and longing, and why traditional Advent themes are solemn, even a bit melancholy. The traditional practices of Advent have been practices of repentance, of preparing our hearts and minds for Christ's presence in our lives. This has been the purpose of Advent throughout church history. By the 9th century, the church recognized that Advent served a dual purpose - of waiting for the commemoration of Christ's birth, just as we await Christ's return in the fullness of time. Throughout Christian history, Advent hasn't been a time of counting down, but a time of dwelling in the space between the Incarnation and Christ's return.
But how does one find time for stillness in a season where Lowe's beckons us to go all-out? How do we dwell in the tension of liminal space, practicing waiting and contemplation, when there are concerts to attend, parties to host, malls to visit, presents to wrap?
I'm not completely sure that the attitudes of waiting and repentance that Advent aims to instill are achievable in this setting. In a world that is increasingly fast-paced and filled with distractions, the traditional practices associated with Advent can feel out of place, almost like trying to fit a square peg into a round hole. The month of December, with its relentless flurry of activity, shopping, social gatherings, and the pressure to create the perfect holiday experience, may not lend itself easily to the contemplative spirit that Advent seeks to cultivate.
And so I’d suggest that maybe the answer isn't to force a new contemplative exercise into the harried calendar of the 12th month of the year, to take on new spiritual disciplines or go "all-out" on the practices of the early church. You might try to read every book on stillness and solitude that you can, but even that might simply be an expression of the deep drive that defines December.
Perhaps the answer is simply to recognize that our celebration of Christmas loses something crucial when preceded by intensity instead of introspection. The best way forward is simply to be aware that our own effort diminishes our appreciation of this high holy day. And maybe if we learn to dial-down the intensity from December 1 through December 23, the practices of Advent will be that much more formative, our appreciation of Christmas that much more meaningful.